{"id":9124,"date":"2026-07-08T09:22:55","date_gmt":"2026-07-08T09:22:55","guid":{"rendered":"https:\/\/staging.press-start.tech\/home\/"},"modified":"2026-08-13T12:07:16","modified_gmt":"2026-08-13T12:07:16","slug":"home","status":"publish","type":"page","link":"https:\/\/press-start.tech\/en\/","title":{"rendered":"Press Start \u2014 custom software and marketing"},"content":{"rendered":"
<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/path><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/rect><\/rect><\/rect><\/g><\/symbol>\n<\/path><\/rect><\/rect><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/path><\/path><\/g><\/symbol>\n<\/path><\/path><\/circle><\/g><\/symbol>\n<\/circle><\/path><\/g><\/symbol>\n<\/rect><\/path><\/g><\/symbol>\n<\/path><\/circle><\/g><\/symbol>\n<\/path><\/path><\/g><\/symbol>\n<\/circle><\/circle><\/path><\/g><\/symbol>\n<\/path><\/g><\/symbol>\n<\/path><\/symbol>\n<\/use><\/use><\/use><\/use><\/use><\/symbol>\n<\/circle><\/circle><\/circle><\/g><\/symbol>\n<\/path><\/path><\/path><\/circle><\/g><\/symbol>\n<\/path><\/g><\/symbol><\/defs><\/svg>

We build custom software. And we take it to market.<\/span><\/h1>

Press Start puts two teams under one roof: the people who build the product and the people who sell it. One supplier, from the code to the first campaign. Offices in Prato and Florence, clients across Italy and beyond.<\/p>

Book a 30-minute call<\/use><\/svg><\/a>or see the projects<\/a><\/div>
<\/use><\/svg>Answer within 48h<\/span><\/use><\/svg>Free feasibility study<\/span><\/use><\/svg>ISO 9001 certified<\/span><\/div><\/div><\/header>\"\"

What we do<\/p>

Two divisions,
one supplier.<\/h2><\/div>

A product and its growth should not travel separately. When the campaign hits a problem in the software, the same company fixes it.<\/p><\/div>

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Custom software development<\/p>

Internal systems, web apps and integrations written around the process you actually run. You own the code, the quote is fixed.<\/p>See the service<\/use><\/svg><\/span><\/a><\/use><\/svg><\/span>

Artificial intelligence<\/p>

Agents and process automation wired into your real systems: quotes, incoming orders, first-line support. Not demos.<\/p>See the service<\/use><\/svg><\/span><\/a><\/use><\/svg><\/span>

Software Rescue<\/p>

The system runs but whoever wrote it is gone. Analysis, securing, porting onto maintainable technology.<\/p>See the solution<\/use><\/svg><\/span><\/a><\/use><\/svg><\/span>

AI-generated software<\/p>

Built with Cursor or Lovable, now with real customers and changes that break things. From here you need someone who can read the code.<\/p>See the solution<\/use><\/svg><\/span><\/a><\/div><\/section>

Why one supplier<\/p>

The handover
that never happens.<\/h2><\/div>

Most of what goes wrong in a digital project goes wrong in the gap between two suppliers.<\/p><\/div>

How it usually goes<\/p>

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The agency blames the website<\/p>

Whoever built the website blames the campaigns. You pay both while you wait.<\/p><\/div><\/div>

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Tracking half-installed<\/p>

Conversions counted twice, so the report looks good and the sales do not.<\/p><\/div><\/div>

<\/use><\/svg><\/span>

The lead goes nowhere<\/p>

It arrives and stops there, because nothing carries it into the CRM.<\/p><\/div><\/div><\/div>

How it goes here<\/p>

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We write the software ourselves<\/p>

When something needs changing in the code, we change it. No ticket to another vendor, no waiting on their calendar.<\/p><\/div><\/div>

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You own everything<\/p>

Source code, repository, advertising accounts and CRM data stay in your name. Changing supplier does not mean starting again.<\/p><\/div><\/div><\/div><\/div><\/section>

Proof<\/p>

Software people
use every day.<\/h2><\/div>All projects<\/use><\/svg><\/a><\/div>
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