{"id":9130,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/google-ads\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/press-start.tech\/en\/services\/digital-marketing\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"<main id='oxy-main'><div class=\"oxy-shortcode-9130-2 oxy-shortcode\"><div class=\"ps-pg\" data-psp=\"google-ads\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-arr\" viewBox=\"0 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id=\"psp-mail\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2.5\"><\/rect><path d=\"m3.8 7.2 8.2 5.8 8.2-5.8\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-mega\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3.5 10.8 15.5 5.5v13L3.5 13.2Z\"><\/path><path d=\"M6.6 14.4v2.7a1.7 1.7 0 0 0 3.4 0v-1.5\"><\/path><path d=\"M18.6 9.3a4.6 4.6 0 0 1 0 5.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pen\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9.8 17.2-6.3 3.3 3.3-6.3L15 6l3 3Z\"><\/path><path d=\"m15 6 1.5-1.5a2.12 2.12 0 0 1 3 3L18 9\"><\/path><circle cx=\"10.6\" cy=\"13.4\" r=\"1\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-person\" viewBox=\"0 0 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d=\"M13.8 10.2a4.2 4.2 0 0 0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><header class=\"psp-hero\"><div class=\"psp-hz\"><nav class=\"psp-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><a href=\"\/en\/services\/digital-marketing\/\">Marketing<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><span class=\"psp-cur\">Google Ads<\/span><\/nav><h1 class=\"psp-h1\">Google Ads run by developers: optimised for <span class=\"psp-grad\">revenue<\/span>, not clicks.<\/h1><p class=\"psp-sub\">The problem is not spending on Google. It is spending well: the right keywords, tracking that works, landing pages that convert. We are a team of developers doing advertising \u2014 and the difference is all in the tracking.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn\" href=\"\/en\/contact\/\">Request the free audit<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"#psp-cta\">Have your campaigns reviewed<\/a><\/div><div class=\"psp-trust\"><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Free written audit<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Flat fee, not a share of spend<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>The account stays yours<\/span><\/div><\/div><\/header><img decoding=\"async\" class=\"psp-wave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">What we run<\/p><h2 class=\"psp-h2\">The campaigns<br>we set up.<\/h2><\/div><p class=\"psp-sub\">Structured by intent, not by what is easy to report on.<\/p><\/div><div class=\"psp-cmpc is-si\"><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-g\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Search campaigns<\/p><p class=\"psp-vp\">We reach people searching for exactly what you sell. Structure by intent, carefully curated negative keywords, ads written for your actual customer.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Shopping and Performance Max<\/p><p class=\"psp-vp\">For online stores: an optimised product feed, segmented by margin rather than revenue alone. We work directly on WooCommerce.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pin\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Local campaigns<\/p><p class=\"psp-vp\">For businesses selling in a territory: location extensions, connection to the Google Business Profile.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-life\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Remarketing<\/p><p class=\"psp-vp\">We bring back people who visited without converting, with different messages for different stages.<\/p><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-gcard\"><div><p class=\"psp-label\" style=\"color:#7c10e8\">The difference<\/p><h2 class=\"psp-h2\">Most campaigns fail<br>outside Google Ads.<\/h2><p class=\"psp-sub\" style=\"margin-top:16px\">Broken tracking, conversions counted twice or never, slow landing pages. We build the tracking rather than asking the webmaster for it.<\/p><div class=\"psp-ctas is-flush\"><a class=\"psp-btn\" href=\"#psp-cta\">Have the tracking checked<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div><\/div><div class=\"psp-ownl\"><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-chart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Conversions actually measured<\/p><p class=\"psp-vp\">Google Tag Manager, offline conversions imported from the CRM, consent mode configured for GDPR.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-code\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Landing pages that convert<\/p><p class=\"psp-vp\">We build them: fast, measurable, consistent with the ad. We do not send paid traffic to a generic home page.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-plug\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Connected to your system<\/p><p class=\"psp-vp\">We link leads to real sales, so we optimise on revenue rather than clicks.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Transparent budget<\/p><p class=\"psp-vp\">You pay the advertising budget directly to Google; our fee is separate and stated.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-dark\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><p class=\"psp-label\">The method<\/p><h2 class=\"psp-h2\">How we work.<\/h2><p class=\"psp-sub\">Four stages, and the initial audit is yours even if we never work together.<\/p><div class=\"psp-steps\"><div class=\"psp-step\"><span class=\"psp-stepn\">01<\/span><p class=\"psp-stepT\">Initial audit<\/p><p class=\"psp-stepP\">A review of the existing account, or of the market if you are starting from scratch: waste, opportunities, a realistic estimate of cost and results. In writing.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">02<\/span><p class=\"psp-stepT\">Setup and tracking<\/p><p class=\"psp-stepP\">Campaign structure, conversion tracking verified end to end, dedicated landing pages where they are needed.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">03<\/span><p class=\"psp-stepT\">Running and optimising<\/p><p class=\"psp-stepP\">Weekly work on bids, keywords and ads. Budget under control, no surprises at month end.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">04<\/span><p class=\"psp-stepT\">A monthly report you understand<\/p><p class=\"psp-stepP\">What you spent, how many leads or sales, what each customer cost. Thirty minutes of call included, no filler slides.<\/p><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-faq\"><div class=\"psp-shead is-flush\"><div><p class=\"psp-label\">FAQ<\/p><h2 class=\"psp-h2\">Before you ask.<\/h2><\/div><\/div><div class=\"psp-faq\" data-psp-faq><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"true\" aria-controls=\"psp-faq-2bfdaa-0\">How much budget do I need to start?<span class=\"psp-pl\" aria-hidden=\"true\">&minus;<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-0\">It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate specific to your market, with the real search volumes.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-1\">How soon do results show?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-1\" hidden>Search campaigns generate traffic from day one. Getting enough data to optimise on takes a few weeks. Be wary of anyone promising guaranteed results in a week.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-2\">How do you charge: a share of spend or a flat fee?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-2\" hidden>A stated flat fee, separate from the advertising budget you pay directly to Google. A percentage of spend creates a conflict of interest: whoever charges that way earns more when you spend more, including in the months when spending more does not help.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-3\">Is the Google Ads account mine or yours?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-3\" hidden>Yours, always. We create it in your name, or work on your existing one, and connect as an agency. If you leave us, you keep everything: account, history, data.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-2bfdaa-4\">Do you handle Meta and social too?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-2bfdaa-4\" hidden>Yes, as a dedicated service. \u2192 <a href=\"\/en\/services\/digital-marketing\/meta-ads\/\">Meta Ads<\/a>. The two channels usually work together: Google captures demand, Meta creates it.<\/p><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-cta\"><div class=\"psp-ctg\"><div class=\"psp-band\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><h2 class=\"psp-bandT\">Spending on Google without knowing what pays?<\/h2><p class=\"psp-bandP\">Send us read access to the account: we will tell you what works, what is wasted and what is missing. Free, no strings.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn is-gr\" href=\"\/en\/contact\/\">Request the audit<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\">or book a call<\/a><\/div><\/div><aside class=\"psp-calcard\"><span class=\"psp-ctile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cal\"><\/use><\/svg><\/span><h3 class=\"psp-calT\">The audit is written, not verbal.<\/h3><p class=\"psp-calP\">You get a document with the waste, the opportunities and the three fixes with the fastest return. It stays yours even if we do not continue.<\/p><a class=\"psp-btn is-wt\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Pick a slot<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><div class=\"psp-calmeta\"><span>30 minutes<\/span><span>\u00b7<\/span><span>Video call<\/span><span>\u00b7<\/span><span>Free<\/span><\/div><\/aside><\/div><\/section><section class=\"psp-cert\"><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/iso9001.webp\" alt=\"ISO 9001:2015 certified\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">ISO 9001:2015 certified<\/p><p class=\"psp-certP\">Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-mark.png\" alt=\"Benefit Corporation\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">Benefit Corporation<\/p><p class=\"psp-certP\">Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>Me<\/span><span>PA<\/span><\/span><div><p class=\"psp-certT\">Listed on MePA<\/p><p class=\"psp-certP\">The Italian public sector e-procurement marketplace.<\/p><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much budget do I need to start?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate specific to your market, with the real search volumes.\"}},{\"@type\":\"Question\",\"name\":\"How soon do results show?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Search campaigns generate traffic from day one. Getting enough data to optimise on takes a few weeks. Be wary of anyone promising guaranteed results in a week.\"}},{\"@type\":\"Question\",\"name\":\"How do you charge: a share of spend or a flat fee?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A stated flat fee, separate from the advertising budget you pay directly to Google. A percentage of spend creates a conflict of interest: whoever charges that way earns more when you spend more, including in the months when spending more does not help.\"}},{\"@type\":\"Question\",\"name\":\"Is the Google Ads account mine or yours?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yours, always. We create it in your name, or work on your existing one, and connect as an agency. If you leave us, you keep everything: account, history, data.\"}},{\"@type\":\"Question\",\"name\":\"Do you handle Meta and social too?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, as a dedicated service. \u2192 Meta Ads. The two channels usually work together: Google captures demand, Meta creates it.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"Google Ads management\",\"serviceType\":\"Google Ads management\",\"url\":\"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9130\/\",\"areaServed\":[\"Italy\",\"Europe\"],\"provider\":{\"@type\":\"Organization\",\"name\":\"Press Start Srl Societ\u00e0 Benefit\",\"url\":\"https:\/\/press-start.tech\/en\/\"}}<\/script><\/div><\/div><\/main>","protected":false},"excerpt":{"rendered":"<p>Home\/Marketing\/Google AdsGoogle Ads run by developers: optimised for revenue, not clicks.The problem is not spending on Google. It is spending well: the right keywords, tracking that works, landing pages that convert. We are a team of developers doing advertising \u2014 and the difference is all in the tracking.Request the free auditHave your campaigns reviewedFree written [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":9129,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-9130","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads agency run by developers: optimised for revenue - Press Start SB<\/title>\n<meta name=\"description\" content=\"Google Ads management for SMEs: Search, Shopping, Performance Max. 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