{"id":9131,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/meta-ads\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"meta-ads","status":"publish","type":"page","link":"https:\/\/press-start.tech\/en\/services\/digital-marketing\/meta-ads\/","title":{"rendered":"Meta Ads"},"content":{"rendered":"<main id='oxy-main'><div class=\"oxy-shortcode-9131-2 oxy-shortcode\"><div class=\"ps-pg\" data-psp=\"meta-ads\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-arr\" viewBox=\"0 0 24 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0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><header class=\"psp-hero\"><div class=\"psp-hz\"><nav class=\"psp-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><a href=\"\/en\/services\/digital-marketing\/\">Marketing<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><span class=\"psp-cur\">Meta Ads<\/span><\/nav><h1 class=\"psp-h1\">Meta Ads: Facebook and Instagram campaigns that <span class=\"psp-grad\">create demand<\/span><\/h1><p class=\"psp-sub\">On Google you find people already looking for you. On Meta you reach people who do not yet know you exist \u2014 and bring them back when they are ready to buy. We set up campaigns, creative and tracking, including the server-side kind.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn\" href=\"\/en\/contact\/\">Request the free review<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"#psp-cta\">Have your account reviewed<\/a><\/div><div class=\"psp-trust\"><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Free account review<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Your Business Manager stays yours<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Conversions API included<\/span><\/div><\/div><\/header><img decoding=\"async\" class=\"psp-wave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">The hook<\/p><h2 class=\"psp-h2\">Meta is not<br>\"Google but social\".<\/h2><\/div><p class=\"psp-sub\">It is the confusion that wastes more budget than any other.<\/p><\/div><div class=\"psp-cmp\"><div class=\"psp-cmpc is-si\"><p class=\"psp-cmpT\">Google captures demand that already exists<\/p><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-g\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">The person is searching<\/p><p class=\"psp-vp\">They type \"warehouse management software\" because they have a problem and are looking for the answer. You make sure they find you. \u2192 <a href=\"\/en\/services\/digital-marketing\/google-ads\/\">Google Ads<\/a><\/p><\/div><\/div><\/div><div class=\"psp-cmpc is-no\"><p class=\"psp-cmpT\">Meta has to create the demand<\/p><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-mega\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">The ad interrupts something else<\/p><p class=\"psp-vp\">Nobody opens Instagram thinking about business software: the ad has to earn attention in the first second and cannot ask for the sale straight away.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pen\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Creative matters more than targeting<\/p><p class=\"psp-vp\">The algorithm finds the audience on its own. What it cannot do is make a dull ad interesting.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-person\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Different stages need different messages<\/p><p class=\"psp-vp\">Someone who has never heard of you should not be treated like someone with a full basket.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-chart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Not all the results land inside Meta<\/p><p class=\"psp-vp\">Many people search your name on Google after seeing the ad: looking only at the Meta dashboard understates what is working.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">What we run<\/p><h2 class=\"psp-h2\">The campaigns<br>we actually set up.<\/h2><\/div><p class=\"psp-sub\">Few clear campaigns, budget concentrated rather than spread thin.<\/p><\/div><div class=\"psp-cmpc is-si\"><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-target\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Cold audience campaigns<\/p><p class=\"psp-vp\">Reaching people who do not know you, with a message that starts from their problem rather than your catalogue. This is what builds the pool everything else works on.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-life\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Retargeting<\/p><p class=\"psp-vp\">People who visited the site, watched a video, opened the form without sending it. Different behaviour gets different messages.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-person\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Custom and lookalike audiences<\/p><p class=\"psp-vp\">Built from your real data: existing customers, contact lists, your highest spenders. This is where connecting the CRM to the platform changes the results.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-doc\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Lead campaigns<\/p><p class=\"psp-vp\">Native forms or dedicated landing pages, depending on what you sell. Native forms bring more contacts of lower quality: we say so up front and add qualifying questions to filter.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pen\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Creative and formats<\/p><p class=\"psp-vp\">Stills, vertical video, carousels. We test several versions of the same message instead of betting on the one the team likes most.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-grid\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Instagram and Facebook together<\/p><p class=\"psp-vp\">With control over where the ad appears: some placements consume budget and never convert, and they get switched off.<\/p><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-gcard\"><div><p class=\"psp-label\" style=\"color:#7c10e8\">The technical part<\/p><h2 class=\"psp-h2\">What decides<br>whether campaigns work.<\/h2><p class=\"psp-sub\" style=\"margin-top:16px\">Since 2021 browser-side tracking loses data: cookie blocking, iOS, refused consent. Meta sees only part of the conversions, optimises on incomplete data, and your campaigns get worse on their own. The answer is technical: send events from the server instead of the browser.<\/p><div class=\"psp-ctas is-flush\"><a class=\"psp-btn\" href=\"#psp-cta\">Have the tracking checked<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div><\/div><div class=\"psp-ownl\"><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-plug\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Server-side events<\/p><p class=\"psp-vp\">From your site, your store or your back office, deduplicated against the pixel events.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-doc\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Compliant consent<\/p><p class=\"psp-vp\">Consent mode and cookie banner as GDPR requires. Server-side tracking is not a way around consent, and anyone selling it that way is exposing you.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-chart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Offline conversions<\/p><p class=\"psp-vp\">If the sale closes by phone or on site, we send it back to Meta so the algorithm learns from real customers, not from submitted forms.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-code\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Landing pages built by us<\/p><p class=\"psp-vp\">Fast, consistent with the ad, measured. We do not send paid traffic to the home page.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-faq\"><div class=\"psp-shead is-flush\"><div><p class=\"psp-label\">FAQ<\/p><h2 class=\"psp-h2\">Before you ask.<\/h2><\/div><\/div><div class=\"psp-faq\" data-psp-faq><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"true\" aria-controls=\"psp-faq-857da7-0\">How much budget do I need for Meta Ads?<span class=\"psp-pl\" aria-hidden=\"true\">&minus;<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-857da7-0\">It depends on your sector and what your audience costs. The practical rule is that you need enough budget for at least one campaign to exit the learning phase: spreading it across five small campaigns produces no usable data.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-857da7-1\">Does Meta work for B2B?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-857da7-1\" hidden>Yes, with different expectations. It will not close a complex sale: it builds awareness, brings top-of-funnel contacts and returns people who already visited. For B2B we usually pair it with <a href=\"\/en\/services\/digital-marketing\/lead-generation\/\">lead generation<\/a>.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-857da7-2\">Do you produce the creative, or do I?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-857da7-2\" hidden>We set it up. On some formats \u2014 especially video shot in your workshop, factory or on site \u2014 your own material works better than any graphic: in that case we tell you exactly what to film.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-857da7-3\">Does the ad account stay mine?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-857da7-3\" hidden>Yes. We work in your Business Manager with partner access. If you leave us you keep the account, the audiences and the history: they are an asset built over time and should not follow the agency.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-857da7-4\">Why does your report differ from what I see in Meta?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-857da7-4\" hidden>Because Meta also claims conversions it merely influenced. In our reports we separate what the platform says from what your analytics and your back office show. Less flattering, far more useful for deciding budget.<\/p><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-cta\"><div class=\"psp-ctg\"><div class=\"psp-band\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><h2 class=\"psp-bandT\">Is your Meta account running with nobody able to say what pays?<\/h2><p class=\"psp-bandP\">Give us read access: we will send you what is misconfigured, which events never arrive and where the budget is going. Free, and the document stays yours.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn is-gr\" href=\"\/en\/contact\/\">Request the free review<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\">or book a call<\/a><\/div><\/div><aside class=\"psp-calcard\"><span class=\"psp-ctile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cal\"><\/use><\/svg><\/span><h3 class=\"psp-calT\">We write the tracking ourselves.<\/h3><p class=\"psp-calP\">Conversions API, consent mode, offline conversions from your back office. This is where an agency without developers opens a ticket with your website supplier.<\/p><a class=\"psp-btn is-wt\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Pick a slot<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><div class=\"psp-calmeta\"><span>30 minutes<\/span><span>\u00b7<\/span><span>Video call<\/span><span>\u00b7<\/span><span>Free<\/span><\/div><\/aside><\/div><\/section><section class=\"psp-cert\"><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/iso9001.webp\" alt=\"ISO 9001:2015 certified\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">ISO 9001:2015 certified<\/p><p class=\"psp-certP\">Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-mark.png\" alt=\"Benefit Corporation\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">Benefit Corporation<\/p><p class=\"psp-certP\">Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>Me<\/span><span>PA<\/span><\/span><div><p class=\"psp-certT\">Listed on MePA<\/p><p class=\"psp-certP\">The Italian public sector e-procurement marketplace.<\/p><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much budget do I need for Meta Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on your sector and what your audience costs. 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We set up campaigns, creative and tracking, including the server-side kind.Request the free reviewHave [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":9129,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-9131","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta Ads: Facebook and Instagram campaigns - Press Start SB<\/title>\n<meta name=\"description\" content=\"Meta Ads for SMEs: cold audiences, retargeting and server-side tracking with the Conversions API. 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