{"id":9133,"date":"2026-08-12T19:16:33","date_gmt":"2026-08-12T19:16:33","guid":{"rendered":"https:\/\/staging.press-start.tech\/services\/digital-marketing\/email-social\/"},"modified":"2026-08-13T12:07:17","modified_gmt":"2026-08-13T12:07:17","slug":"email-social","status":"publish","type":"page","link":"https:\/\/press-start.tech\/en\/services\/digital-marketing\/email-social\/","title":{"rendered":"Email and social"},"content":{"rendered":"<main id='oxy-main'><div class=\"oxy-shortcode-9133-2 oxy-shortcode\"><div class=\"ps-pg\" data-psp=\"email-social\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-arr\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 12h14.5\"><\/path><path d=\"m13.5 6 6 6-6 6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-box\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2.8 20.5 7v10L12 21.2 3.5 17V7Z\"><\/path><path d=\"m3.8 7.2 8.2 4.3 8.2-4.3M12 11.5v9.5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-brief\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"7.5\" width=\"18\" height=\"12.5\" rx=\"2.5\"><\/rect><path d=\"M8.5 7.5V6a2 2 0 0 1 2-2h3a2 2 0 0 1 2 2v1.5M3 12.5h18\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-cal\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"3.5\" y=\"5\" width=\"17\" height=\"15.5\" rx=\"3\"><\/rect><path d=\"M3.5 10h17M8 3v4M16 3v4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-cart\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"9.2\" cy=\"20\" r=\"1.3\"><\/circle><circle cx=\"17\" cy=\"20\" r=\"1.3\"><\/circle><path d=\"M3 4h2.4l2.2 11.2a1.6 1.6 0 0 0 1.6 1.3h7.7a1.6 1.6 0 0 0 1.6-1.2L20.5 8H6.1\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-chart\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 4v15.5h16\"><\/path><path d=\"m7.5 14.5 3.8-3.8 2.9 2.9 5-5.6\"><\/path><path d=\"M15.6 8h3.6v3.6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-check\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m4.5 12.5 5 5L19.5 7\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-code\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M8 7 3 12l5 5\"><\/path><path d=\"m16 7 5 5-5 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-copy\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"9\" y=\"9\" width=\"11\" height=\"11\" rx=\"2\"><\/rect><path d=\"M5 15H4a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h9a2 2 0 0 1 2 2v1\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-doc\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M13.5 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8.5Z\"><\/path><path d=\"M13.5 3v5.5H19\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-g\" viewBox=\"0 0 24 24\"><path fill=\"#4285F4\" d=\"M23.5 12.3c0-.9-.1-1.6-.2-2.4H12v4.6h6.5a5.6 5.6 0 0 1-2.4 3.7v3h3.9c2.3-2.1 3.5-5.2 3.5-8.9z\"><\/path><path fill=\"#34A853\" d=\"M12 24c3.2 0 6-1.1 7.9-2.9l-3.9-3a7.2 7.2 0 0 1-10.8-3.8H1.3v3.1A12 12 0 0 0 12 24z\"><\/path><path fill=\"#FBBC05\" d=\"M5.2 14.3a7.2 7.2 0 0 1 0-4.6V6.6H1.3a12 12 0 0 0 0 10.8z\"><\/path><path fill=\"#EA4335\" d=\"M12 4.8c1.8 0 3.4.6 4.6 1.8L20.1 3A12 12 0 0 0 1.3 6.6l4 3.1A7.2 7.2 0 0 1 12 4.8z\"><\/path><\/symbol>\n<symbol id=\"psp-gear\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"3.2\"><\/circle><path d=\"M19 12a7 7 0 0 0-.14-1.4l2-1.55-2-3.46-2.35.95A7 7 0 0 0 14.1 4.1L13.7 1.6h-4l-.4 2.5a7 7 0 0 0-2.4 1.44l-2.36-.95-2 3.46 2 1.55a7.2 7.2 0 0 0 0 2.8l-2 1.55 2 3.46 2.35-.95a7 7 0 0 0 2.41 1.44l.4 2.5h4l.4-2.5a7 7 0 0 0 2.4-1.44l2.36.95 2-3.46-2-1.55A7 7 0 0 0 19 12Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-grid\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"4\" y=\"4\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"13\" y=\"4\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"4\" y=\"13\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"13\" y=\"13\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><\/g><\/symbol>\n<symbol id=\"psp-head\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 13.5a7.5 7.5 0 0 1 15 0\"><\/path><rect x=\"3.5\" y=\"13.2\" width=\"4.4\" height=\"6.4\" rx=\"2\"><\/rect><rect x=\"16.1\" y=\"13.2\" width=\"4.4\" height=\"6.4\" rx=\"2\"><\/rect><\/g><\/symbol>\n<symbol id=\"psp-life\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"8.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"3.7\"><\/circle><path d=\"M5.9 5.9 9.4 9.4M18.1 5.9 14.6 9.4M18.1 18.1 14.6 14.6M5.9 18.1 9.4 14.6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-mail\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2.5\"><\/rect><path d=\"m3.8 7.2 8.2 5.8 8.2-5.8\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-mega\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3.5 10.8 15.5 5.5v13L3.5 13.2Z\"><\/path><path d=\"M6.6 14.4v2.7a1.7 1.7 0 0 0 3.4 0v-1.5\"><\/path><path d=\"M18.6 9.3a4.6 4.6 0 0 1 0 5.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pen\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9.8 17.2-6.3 3.3 3.3-6.3L15 6l3 3Z\"><\/path><path d=\"m15 6 1.5-1.5a2.12 2.12 0 0 1 3 3L18 9\"><\/path><circle cx=\"10.6\" cy=\"13.4\" r=\"1\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-person\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"8\" r=\"3.8\"><\/circle><path d=\"M4.5 20.5a7.5 7.5 0 0 1 15 0\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-phone2\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"7\" y=\"2.8\" width=\"10\" height=\"18.4\" rx=\"2.6\"><\/rect><path d=\"M10.5 18h3\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pin\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 21.5c4.2-4 7-7.6 7-11a7 7 0 1 0-14 0c0 3.4 2.8 7 7 11Z\"><\/path><circle cx=\"12\" cy=\"10.3\" r=\"2.6\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-plug\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M10.2 13.8a4.2 4.2 0 0 0 5.9.4l2.4-2.4a4.2 4.2 0 0 0-5.9-5.9l-1.4 1.4\"><\/path><path d=\"M13.8 10.2a4.2 4.2 0 0 0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol><\/defs><\/svg><header class=\"psp-hero\"><div class=\"psp-hz\"><nav class=\"psp-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><a href=\"\/en\/services\/digital-marketing\/\">Marketing<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><span class=\"psp-cur\">Email and social<\/span><\/nav><h1 class=\"psp-h1\">Email and social: working the contacts <span class=\"psp-grad\">you already have<\/span><\/h1><p class=\"psp-sub\">Your contact list and your social channels are the only two parts of your marketing you are not paying for by the click. We make them earn: newsletters with something to say, automated flows wired into your systems, and a social presence that holds up to a B2B buyer.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn\" href=\"\/en\/contact\/\">Request an editorial plan<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"#psp-cta\">Let&#039;s see what can be revived<\/a><\/div><div class=\"psp-trust\"><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Connected to your systems<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Measured on revenue<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Consent handled properly<\/span><\/div><\/div><\/header><img decoding=\"async\" class=\"psp-wave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><section class=\"psp-sec is-tight\" id=\"hook\"><div class=\"psp-shead\"><div><p class=\"psp-label\">The hook<\/p><h2 class=\"psp-h2\">The asset almost every company has<br>and nobody uses.<\/h2><\/div><\/div><div class=\"psp-prose\"><p>You have a database of customers and old contacts. Your systems know who bought what, when, and who has not ordered in eight months. You have a Facebook page opened in 2015 and a company LinkedIn profile with a photo of the office.<\/p><p>That material is worth more than a fresh advertising budget, because these are people who already know you. It sits still for two very practical reasons: <b>nobody has time to write to them<\/b>, and <b>nobody knows what to write<\/b>.<\/p><p>We solve the first by doing it, and the second by drawing on the data the company already produces.<\/p><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">Email marketing<\/p><h2 class=\"psp-h2\">Flows you set up once<br>and that work for years.<\/h2><\/div><p class=\"psp-sub\">Emails that go out on their own when something happens. The right moment is known by your back office, not by an editorial calendar.<\/p><\/div><div class=\"psp-cmpc is-si\"><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-spark\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Welcome<\/p><p class=\"psp-vp\">Whoever leaves their details gets something concrete straight away, not a \"thanks for subscribing\".<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Cart recovery<\/p><p class=\"psp-vp\">For online stores, the sequence with the highest return relative to the work it takes.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-brief\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Post-sale<\/p><p class=\"psp-vp\">Instructions, deadlines, servicing, renewals. Fewer support calls and more reasons to buy again.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-life\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Reactivation<\/p><p class=\"psp-vp\">Customers who have not ordered for a given number of months get a message written for them.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-target\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Sales follow-up<\/p><p class=\"psp-vp\">Someone who asked for a quote and went quiet gets picked up automatically, without the salesperson having to remember.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-plug\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">The part agencies don't do<\/p><p class=\"psp-vp\">We connect the email platform to your <b>back office, CRM or online store<\/b> through its API: the reactivation email goes out because the last-order date comes from your system, not because someone exported a CSV. From there we measure the right thing: not opens and clicks, but revenue from the contacts reached.<\/p><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">Social<\/p><h2 class=\"psp-h2\">A professional presence,<br>not entertainment.<\/h2><\/div><p class=\"psp-sub\">For a B2B company social exists so that whoever is evaluating you finds a living company rather than a profile frozen two years ago.<\/p><\/div><div class=\"psp-cmp\"><div class=\"psp-cmpc is-si\"><p class=\"psp-cmpT\">What we actually do<\/p><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pen\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">A quarterly editorial plan<\/p><p class=\"psp-vp\">Built on what the company really does: work in progress, deliveries, machines, people. The best material is already on site \u2014 we tell you what to photograph and film.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-grid\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Publishing and presence<\/p><p class=\"psp-vp\">LinkedIn, Facebook and Instagram, choosing the channels where your audience actually is instead of opening all of them.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-head\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Replying to messages and comments<\/p><p class=\"psp-vp\">Within agreed times. An ignored Instagram message is a lost lead exactly like a missed phone call.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-copy\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Content that gets reused<\/p><p class=\"psp-vp\">The same material becomes a post, a newsletter item and, where useful, creative for <a href=\"\/en\/services\/digital-marketing\/meta-ads\/\">Meta campaigns<\/a>. Produced once, used three times.<\/p><\/div><\/div><\/div><div class=\"psp-cmpc is-no\"><p class=\"psp-cmpT\">What we don&#039;t promise<\/p><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-x\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Virality and follower counts<\/p><p class=\"psp-vp\">Follower growth for a B2B company is slow and is not the number that matters.<\/p><\/div><\/div><div class=\"psp-row\"><span class=\"psp-itile is-dark\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-x\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Content that \"smashes it\"<\/p><p class=\"psp-vp\">What matters is that someone landing on the profile understands in ten seconds what you do and who you work with.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-dark\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><p class=\"psp-label\">The method<\/p><h2 class=\"psp-h2\">How we start.<\/h2><p class=\"psp-sub\">From the flow with the fastest return, so results arrive while we build the rest.<\/p><div class=\"psp-steps\"><div class=\"psp-step\"><span class=\"psp-stepn\">01<\/span><p class=\"psp-stepT\">Survey<\/p><p class=\"psp-stepP\">Contact list, email platform, social profiles and what data your systems expose. Out of it comes what can be switched on immediately and what needs engineering.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">02<\/span><p class=\"psp-stepT\">Fixing the plumbing<\/p><p class=\"psp-stepP\">Domain authentication for email (<b>SPF, DKIM, DMARC<\/b>: without them you land in spam whatever you write), the connection to your systems, compliant sign-up forms.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">03<\/span><p class=\"psp-stepT\">First automated flow<\/p><p class=\"psp-stepP\">We start with whichever flow has the fastest return in your specific case.<\/p><\/div><div class=\"psp-step\"><span class=\"psp-stepn\">04<\/span><p class=\"psp-stepT\">Editorial plan and ongoing work<\/p><p class=\"psp-stepP\">With a quarterly review based on what the data says, not on impressions.<\/p><\/div><\/div><div class=\"psp-note\"><b>Old lists get cleaned before anything goes out.<\/b> Sending to dead addresses puts even the emails people are waiting for into spam.<\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-faq\"><div class=\"psp-shead is-flush\"><div><p class=\"psp-label\">FAQ<\/p><h2 class=\"psp-h2\">Before you ask.<\/h2><\/div><\/div><div class=\"psp-faq\" data-psp-faq><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"true\" aria-controls=\"psp-faq-ff76d7-0\">I have nothing to say, I make industrial components.<span class=\"psp-pl\" aria-hidden=\"true\">&minus;<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-ff76d7-0\">It is the most common opening line and almost always wrong. The people who buy from you have precise technical questions nobody answers online. In the first meeting we pull twelve topics out of the questions your customers ask on the phone: enough for a year.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-ff76d7-1\">Who writes the content?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-ff76d7-1\" hidden>We do, with your review before publishing. You supply the technical knowledge in an hour of interview; we supply the writing and the publishing.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-ff76d7-2\">Do I have to change email platform?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-ff76d7-2\" hidden>Only if the one you use cannot automate or cannot connect to your systems. If it is fine we stay there: switching platform risks your deliverability and is not a decision to take out of supplier habit.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-ff76d7-3\">How long before results?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-ff76d7-3\" hidden>Automated flows have an effect from the first send, because they catch people already in a buying moment. Newsletters and social work over long timescales: they are presence, not campaigns. If you need visibility now, the right channel is <a href=\"\/en\/services\/digital-marketing\/\">paid advertising<\/a>.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-ff76d7-4\">Do you only work on contacts that are already mine?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-ff76d7-4\" hidden>Yes. Only your own contacts, with consent properly collected. We do not buy lists and we do not send cold email.<\/p><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-cta\"><div class=\"psp-ctg\"><div class=\"psp-band\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><h2 class=\"psp-bandT\">How many contacts are sitting in your archive untouched for over a year?<\/h2><p class=\"psp-bandP\">Give us read access to the email platform and your systems: we will tell you how many contacts are still reachable, which automated flows are missing and which one we would start with.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn is-gr\" href=\"\/en\/contact\/\">Request the editorial plan<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\">or book a call<\/a><\/div><\/div><aside class=\"psp-calcard\"><span class=\"psp-ctile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cal\"><\/use><\/svg><\/span><h3 class=\"psp-calT\">The trigger lives in your back office.<\/h3><p class=\"psp-calP\">Which is why these flows are built by people who can connect to it, not by people who only know the email platform.<\/p><a class=\"psp-btn is-wt\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Pick a slot<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><div class=\"psp-calmeta\"><span>30 minutes<\/span><span>\u00b7<\/span><span>Video call<\/span><span>\u00b7<\/span><span>Free<\/span><\/div><\/aside><\/div><\/section><section class=\"psp-cert\"><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/iso9001.webp\" alt=\"ISO 9001:2015 certified\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">ISO 9001:2015 certified<\/p><p class=\"psp-certP\">Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-mark.png\" alt=\"Benefit Corporation\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">Benefit Corporation<\/p><p class=\"psp-certP\">Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>Me<\/span><span>PA<\/span><\/span><div><p class=\"psp-certT\">Listed on MePA<\/p><p class=\"psp-certP\">The Italian public sector e-procurement marketplace.<\/p><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"I have nothing to say, I make industrial components.\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is the most common opening line and almost always wrong. The people who buy from you have precise technical questions nobody answers online. In the first meeting we pull twelve topics out of the questions your customers ask on the phone: enough for a year.\"}},{\"@type\":\"Question\",\"name\":\"Who writes the content?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We do, with your review before publishing. You supply the technical knowledge in an hour of interview; we supply the writing and the publishing.\"}},{\"@type\":\"Question\",\"name\":\"Do I have to change email platform?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Only if the one you use cannot automate or cannot connect to your systems. If it is fine we stay there: switching platform risks your deliverability and is not a decision to take out of supplier habit.\"}},{\"@type\":\"Question\",\"name\":\"How long before results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Automated flows have an effect from the first send, because they catch people already in a buying moment. Newsletters and social work over long timescales: they are presence, not campaigns. If you need visibility now, the right channel is paid advertising.\"}},{\"@type\":\"Question\",\"name\":\"Do you only work on contacts that are already mine?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Only your own contacts, with consent properly collected. We do not buy lists and we do not send cold email.\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Service\",\"name\":\"Email marketing and social media management\",\"serviceType\":\"Email marketing and social media management\",\"url\":\"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9133\/\",\"areaServed\":[\"Italy\",\"Europe\"],\"provider\":{\"@type\":\"Organization\",\"name\":\"Press Start Srl Societ\u00e0 Benefit\",\"url\":\"https:\/\/press-start.tech\/en\/\"}}<\/script><\/div><\/div><\/main>","protected":false},"excerpt":{"rendered":"<p>Home\/Marketing\/Email and socialEmail and social: working the contacts you already haveYour contact list and your social channels are the only two parts of your marketing you are not paying for by the click. We make them earn: newsletters with something to say, automated flows wired into your systems, and a social presence that holds up [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":9129,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-9133","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing and social media for B2B - Press Start SB<\/title>\n<meta name=\"description\" content=\"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing and social media for B2B - Press Start SB\" \/>\n<meta property=\"og:description\" content=\"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Start SB\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T12:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/03.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/email-social\\\/\",\"url\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/email-social\\\/\",\"name\":\"Email marketing and social media for B2B - Press Start SB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/press-start.tech\\\/#website\"},\"datePublished\":\"2026-08-12T19:16:33+00:00\",\"dateModified\":\"2026-08-13T12:07:17+00:00\",\"description\":\"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/email-social\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/email-social\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/email-social\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/press-start.tech\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing\",\"item\":\"https:\\\/\\\/press-start.tech\\\/servizi\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Email and social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/#website\",\"url\":\"https:\\\/\\\/press-start.tech\\\/\",\"name\":\"Press Start SB\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/press-start.tech\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing and social media for B2B - Press Start SB","description":"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/","og_locale":"en_US","og_type":"article","og_title":"Email marketing and social media for B2B - Press Start SB","og_description":"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.","og_url":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/","og_site_name":"Press Start SB","article_modified_time":"2026-08-13T12:07:17+00:00","og_image":[{"url":"https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/03.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/","url":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/","name":"Email marketing and social media for B2B - Press Start SB","isPartOf":{"@id":"https:\/\/press-start.tech\/#website"},"datePublished":"2026-08-12T19:16:33+00:00","dateModified":"2026-08-13T12:07:17+00:00","description":"Newsletters, automated flows and a professional social presence, connected to your systems and measured on revenue.","breadcrumb":{"@id":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/press-start.tech\/servizi\/marketing\/email-social\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/press-start.tech\/servizi\/marketing\/email-social\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/press-start.tech\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/press-start.tech\/servizi\/"},{"@type":"ListItem","position":3,"name":"Digital marketing","item":"https:\/\/press-start.tech\/servizi\/marketing\/"},{"@type":"ListItem","position":4,"name":"Email and social"}]},{"@type":"WebSite","@id":"https:\/\/press-start.tech\/#website","url":"https:\/\/press-start.tech\/","name":"Press Start SB","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/press-start.tech\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/comments?post=9133"}],"version-history":[{"count":1,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9133\/revisions"}],"predecessor-version":[{"id":9174,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9133\/revisions\/9174"}],"up":[{"embeddable":true,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9129"}],"wp:attachment":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/media?parent=9133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}