{"id":9351,"date":"2026-08-18T18:28:46","date_gmt":"2026-08-18T18:28:46","guid":{"rendered":"https:\/\/press-start.tech\/ecommerce-development-florence\/"},"modified":"2026-08-18T18:28:46","modified_gmt":"2026-08-18T18:28:46","slug":"ecommerce-development-florence","status":"publish","type":"page","link":"https:\/\/press-start.tech\/en\/ecommerce-development-florence\/","title":{"rendered":"E-commerce development in Florence"},"content":{"rendered":"<div class=\"ps-pg\" data-psp=\"realizzazione-ecommerce-firenze\"><svg class=\"ps-pg-defs\" aria-hidden=\"true\" focusable=\"false\"><defs><symbol id=\"psp-ai\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><path d=\"M18.6 15.6 19.4 17.6 21.4 18.4 19.4 19.2 18.6 21.2 17.8 19.2 15.8 18.4 17.8 17.6Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-arr\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 12h14.5\"><\/path><path d=\"m13.5 6 6 6-6 6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-box\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2.8 20.5 7v10L12 21.2 3.5 17V7Z\"><\/path><path d=\"m3.8 7.2 8.2 4.3 8.2-4.3M12 11.5v9.5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-brief\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"7.5\" width=\"18\" height=\"12.5\" rx=\"2.5\"><\/rect><path d=\"M8.5 7.5V6a2 2 0 0 1 2-2h3a2 2 0 0 1 2 2v1.5M3 12.5h18\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-cal\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"3.5\" y=\"5\" width=\"17\" height=\"15.5\" rx=\"3\"><\/rect><path d=\"M3.5 10h17M8 3v4M16 3v4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-cart\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"9.2\" cy=\"20\" r=\"1.3\"><\/circle><circle cx=\"17\" cy=\"20\" r=\"1.3\"><\/circle><path d=\"M3 4h2.4l2.2 11.2a1.6 1.6 0 0 0 1.6 1.3h7.7a1.6 1.6 0 0 0 1.6-1.2L20.5 8H6.1\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-chart\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 4v15.5h16\"><\/path><path d=\"m7.5 14.5 3.8-3.8 2.9 2.9 5-5.6\"><\/path><path d=\"M15.6 8h3.6v3.6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-check\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m4.5 12.5 5 5L19.5 7\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-code\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M8 7 3 12l5 5\"><\/path><path d=\"m16 7 5 5-5 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-copy\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"9\" y=\"9\" width=\"11\" height=\"11\" rx=\"2\"><\/rect><path d=\"M5 15H4a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2h9a2 2 0 0 1 2 2v1\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-doc\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M13.5 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8.5Z\"><\/path><path d=\"M13.5 3v5.5H19\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-g\" viewBox=\"0 0 24 24\"><path fill=\"#4285F4\" d=\"M23.5 12.3c0-.9-.1-1.6-.2-2.4H12v4.6h6.5a5.6 5.6 0 0 1-2.4 3.7v3h3.9c2.3-2.1 3.5-5.2 3.5-8.9z\"><\/path><path fill=\"#34A853\" d=\"M12 24c3.2 0 6-1.1 7.9-2.9l-3.9-3a7.2 7.2 0 0 1-10.8-3.8H1.3v3.1A12 12 0 0 0 12 24z\"><\/path><path fill=\"#FBBC05\" d=\"M5.2 14.3a7.2 7.2 0 0 1 0-4.6V6.6H1.3a12 12 0 0 0 0 10.8z\"><\/path><path fill=\"#EA4335\" d=\"M12 4.8c1.8 0 3.4.6 4.6 1.8L20.1 3A12 12 0 0 0 1.3 6.6l4 3.1A7.2 7.2 0 0 1 12 4.8z\"><\/path><\/symbol>\n<symbol id=\"psp-gear\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"3.2\"><\/circle><path d=\"M19 12a7 7 0 0 0-.14-1.4l2-1.55-2-3.46-2.35.95A7 7 0 0 0 14.1 4.1L13.7 1.6h-4l-.4 2.5a7 7 0 0 0-2.4 1.44l-2.36-.95-2 3.46 2 1.55a7.2 7.2 0 0 0 0 2.8l-2 1.55 2 3.46 2.35-.95a7 7 0 0 0 2.41 1.44l.4 2.5h4l.4-2.5a7 7 0 0 0 2.4-1.44l2.36.95 2-3.46-2-1.55A7 7 0 0 0 19 12Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-grid\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><rect x=\"4\" y=\"4\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"13\" y=\"4\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"4\" y=\"13\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><rect x=\"13\" y=\"13\" width=\"7\" height=\"7\" rx=\"1.8\"><\/rect><\/g><\/symbol>\n<symbol id=\"psp-head\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 13.5a7.5 7.5 0 0 1 15 0\"><\/path><rect x=\"3.5\" y=\"13.2\" width=\"4.4\" height=\"6.4\" rx=\"2\"><\/rect><rect x=\"16.1\" y=\"13.2\" width=\"4.4\" height=\"6.4\" rx=\"2\"><\/rect><\/g><\/symbol>\n<symbol id=\"psp-life\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"8.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"3.7\"><\/circle><path d=\"M5.9 5.9 9.4 9.4M18.1 5.9 14.6 9.4M18.1 18.1 14.6 14.6M5.9 18.1 9.4 14.6\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-mail\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2.5\"><\/rect><path d=\"m3.8 7.2 8.2 5.8 8.2-5.8\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-mega\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3.5 10.8 15.5 5.5v13L3.5 13.2Z\"><\/path><path d=\"M6.6 14.4v2.7a1.7 1.7 0 0 0 3.4 0v-1.5\"><\/path><path d=\"M18.6 9.3a4.6 4.6 0 0 1 0 5.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pen\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9.8 17.2-6.3 3.3 3.3-6.3L15 6l3 3Z\"><\/path><path d=\"m15 6 1.5-1.5a2.12 2.12 0 0 1 3 3L18 9\"><\/path><circle cx=\"10.6\" cy=\"13.4\" r=\"1\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-person\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"8\" r=\"3.8\"><\/circle><path d=\"M4.5 20.5a7.5 7.5 0 0 1 15 0\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-phone2\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><rect x=\"7\" y=\"2.8\" width=\"10\" height=\"18.4\" rx=\"2.6\"><\/rect><path d=\"M10.5 18h3\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-pin\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 21.5c4.2-4 7-7.6 7-11a7 7 0 1 0-14 0c0 3.4 2.8 7 7 11Z\"><\/path><circle cx=\"12\" cy=\"10.3\" r=\"2.6\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-plug\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M10.2 13.8a4.2 4.2 0 0 0 5.9.4l2.4-2.4a4.2 4.2 0 0 0-5.9-5.9l-1.4 1.4\"><\/path><path d=\"M13.8 10.2a4.2 4.2 0 0 0-5.9-.4l-2.4 2.4a4.2 4.2 0 0 0 5.9 5.9l1.4-1.4\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-scis\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"6\" cy=\"6.5\" r=\"2.5\"><\/circle><circle cx=\"6\" cy=\"17.5\" r=\"2.5\"><\/circle><path d=\"M8.2 7.8 20 19M8.2 16.2 20 5\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-spark\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linejoin=\"round\"><path d=\"M12 3.5 13.6 8.4 18.5 10 13.6 11.6 12 16.5 10.4 11.6 5.5 10 10.4 8.4Z\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-star\" viewBox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 2.6l2.9 6 6.5.9-4.7 4.6 1.1 6.5L12 17.5 6.2 20.6l1.1-6.5L2.6 9.5l6.5-.9z\"><\/path><\/symbol>\n<symbol id=\"psp-stars\" viewBox=\"0 0 128 24\"><use href=\"#psp-star\" x=\"0\"><\/use><use href=\"#psp-star\" x=\"26\"><\/use><use href=\"#psp-star\" x=\"52\"><\/use><use href=\"#psp-star\" x=\"78\"><\/use><use href=\"#psp-star\" x=\"104\"><\/use><\/symbol>\n<symbol id=\"psp-target\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"4.6\"><\/circle><circle cx=\"12\" cy=\"12\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-wifi\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\"><path d=\"M4 9.8a11.6 11.6 0 0 1 16 0\"><\/path><path d=\"M7 13.2a7.6 7.6 0 0 1 10 0\"><\/path><path d=\"M10 16.4a3.6 3.6 0 0 1 4 0\"><\/path><circle cx=\"12\" cy=\"19.4\" r=\"1.1\" fill=\"currentColor\" stroke=\"none\"><\/circle><\/g><\/symbol>\n<symbol id=\"psp-x\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"m6 6 12 12M18 6 6 18\"><\/path><\/g><\/symbol>\n<symbol id=\"psp-tree\" viewBox=\"0 0 24 24\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 6H8M21 12h-8M21 18h-8\"><\/path><path d=\"M3 5v5.5A1.5 1.5 0 0 0 4.5 12H8\"><\/path><path d=\"M3 10v6.5A1.5 1.5 0 0 0 4.5 18H8\"><\/path><\/g><\/symbol>\n<\/defs><\/svg><header class=\"psp-hero\"><div class=\"psp-hz\"><nav class=\"psp-crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a><span class=\"psp-sep\" aria-hidden=\"true\">\/<\/span><span class=\"psp-cur\">E-commerce development in Florence<\/span><\/nav><h1 class=\"psp-h1\">E-commerce in Florence for brands selling <span class=\"psp-grad\">beyond Italy<\/span><\/h1><p class=\"psp-sub\">Online stores for brands, craft producers and quality manufacturing: multiple languages and currencies, international shipping, payment methods that work where your buyers are. Built by people who can also bring the traffic.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"\/en\/contact\/\">or tell us about the project<\/a><\/div><div class=\"psp-trust\"><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>Office in the city<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>First meeting free<\/span><span class=\"psp-titem\"><svg class=\"psp-ic is-xs\" aria-hidden=\"true\"><use href=\"#psp-check\"><\/use><\/svg>You own the store<\/span><\/div><\/div><\/header><img decoding=\"async\" class=\"psp-wave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><section class=\"psp-sec is-tight\" id=\"why\"><div class=\"psp-shead\"><div><p class=\"psp-label\">The point<\/p><h2 class=\"psp-h2\">Opening a store is easy.<br>Making it sell is not.<\/h2><\/div><\/div><div class=\"psp-prose\"><p>With today's tools a store goes online in a few weeks. The trouble starts afterwards: visits arrive but orders do not, carts fill and get abandoned, and nobody can say at which point people leave.<\/p><p>The cause is almost never visual. It is a shipping cost that appears only at the end and matches the price of the product, a payment method missing in exactly the country the traffic comes from, a product page that does not answer the question people ask themselves before buying.<\/p><p><b>These things show up in data, not in opinions.<\/b> Which is why we set up tracking before launch, not six months later when someone needs to explain the numbers.<\/p><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">What matters here<\/p><h2 class=\"psp-h2\">Selling to people<br>who do not know you yet.<\/h2><\/div><p class=\"psp-sub\">What weighs when the buyer is a person, possibly in another country.<\/p><\/div><div class=\"psp-grid4\"><div class=\"psp-box is-tile\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-mail\"><\/use><\/svg><\/span><p class=\"psp-boxT\">Languages and currencies<\/p><p class=\"psp-boxP\">Product pages genuinely translated, prices in the currency of whoever is looking, taxes and duties clear before checkout. Each language indexable on its own, so the store can be found abroad.<\/p><\/div><div class=\"psp-box is-tile\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-box\"><\/use><\/svg><\/span><p class=\"psp-boxT\">Shipping stated early<\/p><p class=\"psp-boxP\">Costs shown up front rather than at the end, couriers connected, tracking sent automatically. It abandons more carts than any design problem.<\/p><\/div><div class=\"psp-box is-tile\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-star\"><\/use><\/svg><\/span><p class=\"psp-boxT\">Pages that answer objections<\/p><p class=\"psp-boxP\">Materials, sizing, delivery times, returns, reviews. Someone buying at a distance is looking for reasons to trust you: if the page does not give them, they look elsewhere and do not come back.<\/p><\/div><div class=\"psp-box is-tile\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-mega\"><\/use><\/svg><\/span><p class=\"psp-boxT\">Ready for campaigns<\/p><p class=\"psp-boxP\">Product feeds for Google Shopping and Meta, server-side event tracking, audiences ready for remarketing. \u2192 <a href=\"\/en\/services\/digital-marketing\/\">We can run the campaigns too<\/a><\/p><\/div><\/div><\/section><section class=\"psp-sec is-tight\"><div class=\"psp-gcard\"><div><p class=\"psp-label\" style=\"color:#7c10e8\">How we build it<\/p><h2 class=\"psp-h2\">A store that stays yours,<br>even if we part ways.<\/h2><p class=\"psp-sub\" style=\"margin-top:16px\">The choices that decide how free you will be in two years.<\/p><div class=\"psp-ctas is-flush\"><a class=\"psp-btn\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Book the first meeting<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div><\/div><div class=\"psp-ownl\"><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">WooCommerce, without fifty plugins<\/p><p class=\"psp-vp\">A solid, widely supported base, with the non-standard parts built to measure. Fewer extensions means fewer updates breaking each other and a store that opens sooner.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-spark\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Speed as a requirement<\/p><p class=\"psp-vp\">On a store, slowness is paid in lost orders, especially on phones. Optimised images, caching and performance checks before going live.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-chart\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Clean data from day one<\/p><p class=\"psp-vp\">Full e-commerce tracking, server-side where it matters, with consent handled. It exists to show what actually sells, not just what you took in.<\/p><\/div><\/div><div class=\"psp-own\"><span class=\"psp-itile is-check\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-life\"><\/use><\/svg><\/span><div><p class=\"psp-vt\">Support and growth<\/p><p class=\"psp-vp\">Work continues after launch: fixes, new features, and a maintenance agreement that stays a service rather than a lock-in.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-progetti\"><div class=\"psp-shead\"><div><p class=\"psp-label\">Real work<\/p><h2 class=\"psp-h2\">A store connected<br>to what supplies it.<\/h2><\/div><a class=\"psp-btn is-ol is-sm\" href=\"https:\/\/press-start.tech\/en\/progetti\/\">All projects<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div>    <div          class=\"psp psp--carosello\">\n\n                    <div class=\"psp-nav\" aria-hidden=\"true\">\n                <button type=\"button\" class=\"psp-navbtn\" data-psp-dir=\"prev\" tabindex=\"-1\"\n                        aria-label=\"Progetti precedenti\"><svg class=\"psp-ic\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" focusable=\"false\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M19.5 12H5\"><\/path><path d=\"m10.5 6-6 6 6 6\"><\/path><\/g><\/svg><\/button>\n                <button type=\"button\" class=\"psp-navbtn\" data-psp-dir=\"next\" tabindex=\"-1\"\n                        aria-label=\"Progetti successivi\"><svg class=\"psp-ic\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" focusable=\"false\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 12H19\"><\/path><path d=\"m13.5 6 6 6-6 6\"><\/path><\/g><\/svg><\/button>\n            <\/div>\n        \n        \n        <div class=\"psp-row\" tabindex=\"0\" role=\"group\" aria-label=\"Carosello progetti\">\n                            <a class=\"psp-card psp-card--blue\"\n                                        href=\"https:\/\/press-start.tech\/en\/progetti\/woocommerce-middleware\/\">\n\n                    \n                    <div class=\"psp-cardhead\">\n                        <div class=\"psp-chiprow\">\n                                                            <span class=\"psp-chip\">WooCommerce<\/span>\n                                                            <span class=\"psp-chip\">WordPress<\/span>\n                                                    <\/div>\n                        <span class=\"psp-arr\" aria-hidden=\"true\"><svg class=\"psp-ic\" viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\" focusable=\"false\"><g fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4.5 12H19\"><\/path><path d=\"m13.5 6 6 6-6 6\"><\/path><\/g><\/svg><\/span>\n                    <\/div>\n\n                    <h3 class=\"psp-cardtitle\">WooCommerce middleware<\/h3>\n\n                                            <p class=\"psp-cardtext\">The client&#039;s WooCommerce store and Zucchetti ERP ran as two separate systems, reconciled by hand at every change. We built a middleware that keeps them in sync both ways \u2014 products, orders, stock and customer records \u2014 so the time once spent reconciling goes back into the actual work.<\/p>\n                    \n                    \n                    <div class=\"psp-shot\">\n                        <img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer-1024x1024.jpg\" class=\"psp-shot-img\" alt=\"WooCommerce middleware\" loading=\"lazy\" srcset=\"https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer-1024x1024.jpg 1024w, https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer-300x300.jpg 300w, https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer-150x150.jpg 150w, https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer-768x768.jpg 768w, https:\/\/press-start.tech\/wp-content\/uploads\/2026\/08\/uno-schema-software-di-un-middleware-per-woocommer.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>                    <\/div>\n                                <\/a>\n                    <\/div>\n\n            <\/div>\n    <\/section><section class=\"psp-sec is-tight\"><div class=\"psp-shead\"><div><p class=\"psp-label\">Where we are<\/p><h2 class=\"psp-h2\">The Florence office.<\/h2><\/div><\/div><div class=\"psp-nap\"><div class=\"psp-napc\"><span class=\"psp-itile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-pin\"><\/use><\/svg><\/span><address class=\"psp-adr\">c\/o Impact Hub<br>Via Panciatichi 10\/14<br>50141 Firenze (FI)<\/address><p class=\"psp-vp\">We meet at Impact Hub: an hour to check whether the project works with the margins you have, before any conversation about design.<\/p><p class=\"psp-vp\"><a href=\"tel:+393335397102\">+39 333 53 97 102<\/a> \u00b7 <a href=\"mailto:hello@press-start.tech\">hello@press-start.tech<\/a><\/p><div class=\"psp-ctas is-flush\"><a class=\"psp-btn\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><\/div><\/div><iframe class=\"psp-map\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Map of our office in Firenze\" src=\"https:\/\/www.google.com\/maps?q=Via%20Panciatichi%2010%2F14%2C%2050141%20Firenze&output=embed\"><\/iframe><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-faq\"><div class=\"psp-shead is-flush\"><div><p class=\"psp-label\">FAQ<\/p><h2 class=\"psp-h2\">Before you ask.<\/h2><\/div><\/div><div class=\"psp-faq\" data-psp-faq><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"true\" aria-controls=\"psp-faq-7b26cd-0\">How much does it cost to open a store?<span class=\"psp-pl\" aria-hidden=\"true\">&minus;<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-7b26cd-0\">A standard store with few products and simple shipping costs a fraction of a multilingual one with integrations. We define the scope before quoting: it is the only way the number means anything.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-7b26cd-1\">Shopify or WooCommerce?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-7b26cd-1\" hidden>Shopify removes technical worries and charges a fee that grows with revenue; WooCommerce costs more upfront but stays yours with no commission on sales. If your case is simple and you want to start tomorrow, we will say so even when it means not taking the job.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-7b26cd-2\">We already sell on marketplaces. Is our own store worth it?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-7b26cd-2\" hidden>Usually yes, because on a marketplace the customer belongs to the marketplace: you have no contact details and you do not set the rules. Your own store builds a direct relationship, and the two channels can share the same stock.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-7b26cd-3\">Who produces photos and product copy?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-7b26cd-3\" hidden>Photography is usually handled by you or a photographer you trust; copy we can write. They are the parts that sell, so they belong in the plan from the start rather than being discovered missing in launch week.<\/p><\/div><div class=\"psp-fi\"><button class=\"psp-fq\" type=\"button\" aria-expanded=\"false\" aria-controls=\"psp-faq-7b26cd-4\">Do we need a business system behind it?<span class=\"psp-pl\" aria-hidden=\"true\">+<\/span><\/button><p class=\"psp-fa\" id=\"psp-faq-7b26cd-4\" hidden>As orders grow, yes: a spreadsheet stops being enough. We can connect what you have or build one. \u2192 <a href=\"\/en\/business-management-software-florence\/\">Custom business software in Florence<\/a><\/p><\/div><\/div><\/section><section class=\"psp-sec is-tight\" id=\"psp-cta\"><div class=\"psp-ctg\"><div class=\"psp-band\"><img decoding=\"async\" class=\"psp-dwave\" src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-wave-band.webp\" alt=\"\" loading=\"lazy\"><h2 class=\"psp-bandT\">Have a product that would sell outside Italy?<\/h2><p class=\"psp-bandP\">Tell us what you sell and to whom. In the first meeting we will tell you what is genuinely needed to launch, what can wait, and where the money usually goes.<\/p><div class=\"psp-ctas\"><a class=\"psp-btn is-gr\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Book a meeting<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><a class=\"psp-tlink\" href=\"\/en\/contact\/\">or get in touch<\/a><\/div><\/div><aside class=\"psp-calcard\"><span class=\"psp-ctile\"><svg class=\"psp-ic\" aria-hidden=\"true\"><use href=\"#psp-cal\"><\/use><\/svg><\/span><h3 class=\"psp-calT\">We meet in Via Panciatichi.<\/h3><p class=\"psp-calP\">At Impact Hub, or on a call if you prefer. The first meeting is free.<\/p><a class=\"psp-btn is-wt\" href=\"https:\/\/calendly.com\/press-start-sb\/30min\" target=\"_blank\" rel=\"noopener\">Pick a slot<svg class=\"psp-ic is-s\" aria-hidden=\"true\"><use href=\"#psp-arr\"><\/use><\/svg><\/a><div class=\"psp-calmeta\"><span>30 minutes<\/span><span>\u00b7<\/span><span>Video call<\/span><span>\u00b7<\/span><span>Free<\/span><\/div><\/aside><\/div><\/section><section class=\"psp-cert\"><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/iso9001.webp\" alt=\"ISO 9001:2015 certified\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">ISO 9001:2015 certified<\/p><p class=\"psp-certP\">Written requirements, tracked changes, a defined path for every issue.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-img\"><img src=\"https:\/\/press-start.tech\/wp-content\/plugins\/DC\/assets\/img\/ps-mark.png\" alt=\"Benefit Corporation\" loading=\"lazy\" decoding=\"async\"><\/span><div><p class=\"psp-certT\">Benefit Corporation<\/p><p class=\"psp-certP\">Goals written into the bylaws, an impact report every year.<\/p><\/div><\/div><i class=\"psp-cvr\"><\/i><div class=\"psp-citem\"><span class=\"psp-isob is-sq\"><span>Me<\/span><span>PA<\/span><\/span><div><p class=\"psp-certT\">Listed on MePA<\/p><p class=\"psp-certP\">The Italian public sector e-procurement marketplace.<\/p><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much does it cost to open a store?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A standard store with few products and simple shipping costs a fraction of a multilingual one with integrations. We define the scope before quoting: it is the only way the number means anything.\"}},{\"@type\":\"Question\",\"name\":\"Shopify or WooCommerce?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Shopify removes technical worries and charges a fee that grows with revenue; WooCommerce costs more upfront but stays yours with no commission on sales. If your case is simple and you want to start tomorrow, we will say so even when it means not taking the job.\"}},{\"@type\":\"Question\",\"name\":\"We already sell on marketplaces. Is our own store worth it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually yes, because on a marketplace the customer belongs to the marketplace: you have no contact details and you do not set the rules. Your own store builds a direct relationship, and the two channels can share the same stock.\"}},{\"@type\":\"Question\",\"name\":\"Who produces photos and product copy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Photography is usually handled by you or a photographer you trust; copy we can write. They are the parts that sell, so they belong in the plan from the start rather than being discovered missing in launch week.\"}},{\"@type\":\"Question\",\"name\":\"Do we need a business system behind it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As orders grow, yes: a spreadsheet stops being enough. We can connect what you have or build one. \u2192 Custom business software in Florence\"}}]}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ProfessionalService\",\"name\":\"Press Start Srl Societ\u00e0 Benefit\",\"url\":\"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9351\/\",\"telephone\":\"+39 333 53 97 102\",\"email\":\"hello@press-start.tech\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Via Panciatichi 10\/14\",\"postalCode\":\"50141\",\"addressLocality\":\"Firenze\",\"addressRegion\":\"FI\",\"addressCountry\":\"IT\"},\"areaServed\":[\"Florence\",\"Tuscany\",\"Italy\"],\"vatID\":\"IT02561690971\"}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_oxygen_hide_in_design_set":false,"_oxygen_tags":"","footnotes":""},"class_list":["post-9351","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce development in Florence for selling abroad<\/title>\n<meta name=\"description\" content=\"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce development in Florence for selling abroad - Press Start SB\" \/>\n<meta property=\"og:description\" content=\"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/\" \/>\n<meta property=\"og:site_name\" content=\"Press Start SB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/realizzazione-ecommerce-firenze\\\/\",\"url\":\"https:\\\/\\\/press-start.tech\\\/realizzazione-ecommerce-firenze\\\/\",\"name\":\"E-commerce development in Florence for selling abroad - Press Start SB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/press-start.tech\\\/#website\"},\"datePublished\":\"2026-08-18T18:28:46+00:00\",\"description\":\"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/press-start.tech\\\/realizzazione-ecommerce-firenze\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/press-start.tech\\\/realizzazione-ecommerce-firenze\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/realizzazione-ecommerce-firenze\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/press-start.tech\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce development in Florence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/press-start.tech\\\/#website\",\"url\":\"https:\\\/\\\/press-start.tech\\\/\",\"name\":\"Press Start SB\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/press-start.tech\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce development in Florence for selling abroad","description":"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce development in Florence for selling abroad - Press Start SB","og_description":"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.","og_url":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/","og_site_name":"Press Start SB","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/","url":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/","name":"E-commerce development in Florence for selling abroad - Press Start SB","isPartOf":{"@id":"https:\/\/press-start.tech\/#website"},"datePublished":"2026-08-18T18:28:46+00:00","description":"E-commerce development in Florence: multiple languages and currencies, clear international shipping, pages that answer objections, tracking done properly.","breadcrumb":{"@id":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/press-start.tech\/realizzazione-ecommerce-firenze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/press-start.tech\/"},{"@type":"ListItem","position":2,"name":"E-commerce development in Florence"}]},{"@type":"WebSite","@id":"https:\/\/press-start.tech\/#website","url":"https:\/\/press-start.tech\/","name":"Press Start SB","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/press-start.tech\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/comments?post=9351"}],"version-history":[{"count":0,"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/pages\/9351\/revisions"}],"wp:attachment":[{"href":"https:\/\/press-start.tech\/en\/wp-json\/wp\/v2\/media?parent=9351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}