Digital marketing run by people who can also build the software
Four services, one point of contact: advertising on Google and Meta, B2B lead acquisition, email and social. With one practical difference — the landing pages, the tracking and the connections to your systems are written by us, not requested from another supplier.
What we run
Four services,
one point of contact.
Each has its own page: what it does and who it is for.
Google Ads
Reaches people already searching for what you sell. Search, Shopping, Performance Max and remarketing, with conversion tracking verified all the way to your system — so we optimise on revenue, not clicks.
See Google AdsMeta Ads
Facebook and Instagram do not intercept demand, they create it. We also set up server-side tracking, which is what keeps campaigns standing after the loss of third-party cookies.
See Meta AdsB2B lead generation
Not traffic: qualified contacts your sales team can actually call. Landing pages built by us, forms wired into the CRM, automatic qualification, follow-up sequences.
See lead generationEmail and social
The part that works on the contacts you already have: newsletters, automated flows (welcome, cart recovery, reactivation) and a professional presence on social.
See email and socialThe hook
The problem no agency
likes to talk about.
Campaigns rarely fail inside the advertising platform. They fail around it.
Where they actually break
The pixel half-installed
Conversions counted twice, so the report looks great and the sales do not.
A landing page nobody can touch
The website supplier will change it "when they get a minute", meaning in three weeks.
A form writing to nobody
It emails an address no one reads any more.
The lead that stalls
It arrives and stops there, because nothing carries it into the CRM.
Why that doesn't happen here
We are a software house with a marketing division
When the code needs touching, we touch it. No ticket to another supplier, no waiting on their calendar.
No ping-pong between vendors
When the agency and the developer are two different companies, every problem becomes a rally: the agency blames the site, the site builder blames the campaigns. You pay both while you wait.
The method
Where we start.
Not from a package. From where you are.
Audit of what you have
Ad accounts, traffic data, tracking, website. We tell you what works, what is burning budget and what was never measured. In writing.
One channel, not all of them
If nobody knows you, Meta before Google. If the demand already exists, Google before Meta. If you have two thousand contacts you never followed up, we start with email.
Fixing the plumbing
Tracking, compliant cookie consent, landing pages and the CRM connection. A dull phase nobody likes selling: without it, everything else is opinion.
Running and reporting
Ongoing work and a monthly report saying three things: what you spent, how many leads or sales, what each customer cost you.
The filter
Who we work with.
And who we don't.
On one point we are blunt: generating leads nobody calls back is the fastest way to waste a budget.
Works well with…
Small and mid-sized companies
With a product or service that is already validated.
B2B with long sales cycles
Few deals, high value, closing over weeks or months.
Online stores connected to a back office
Where segmenting by margin matters more than by revenue.
Doesn't work with…
Anyone wanting guaranteed results in three weeks
They do not exist, and whoever promises them is selling something else.
Anyone who just wants "some visibility"
Without knowing what should happen next.
Anyone with nobody to answer
If incoming enquiries sit for two days, the rest is pointless.
The terms
How you pay us.
A stated fee, separate from the advertising budget you pay directly to the platforms. No percentage of spend: whoever charges that way earns more when you spend more, including in the months when spending more does not help.
The accounts stay in your name — Google Ads, Meta Business, the domain, the CRM. With the full history. If one day you change agency, you are not starting from zero.
FAQ
Before you ask.
No. If the site holds up, we work with it. If the problem is one page that does not convert, we often build a dedicated landing page and leave the site alone: faster and cheaper than a rebuild.
Yes. Most engagements begin with a single channel. Adding others makes sense once the first has enough data to say what works.
It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate built on the real search volumes in your market, not a generic average.
We work on the structure and the content of the pages we build. We do not sell SEO retainers with ranking promises: nobody can guarantee a position on Google.
Yes. The offices are in Prato and Florence; everything else runs remotely and English is not a problem.
Spending on advertising without knowing what a customer costs you?
Give us read access to your accounts. We will tell you what pays, what is wasted and what was never measured — before any quote.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
