Email and social: working the contacts you already have
Your contact list and your social channels are the only two parts of your marketing you are not paying for by the click. We make them earn: newsletters with something to say, automated flows wired into your systems, and a social presence that holds up to a B2B buyer.
The hook
The asset almost every company has
and nobody uses.
You have a database of customers and old contacts. Your systems know who bought what, when, and who has not ordered in eight months. You have a Facebook page opened in 2015 and a company LinkedIn profile with a photo of the office.
That material is worth more than a fresh advertising budget, because these are people who already know you. It sits still for two very practical reasons: nobody has time to write to them, and nobody knows what to write.
We solve the first by doing it, and the second by drawing on the data the company already produces.
Email marketing
Flows you set up once
and that work for years.
Emails that go out on their own when something happens. The right moment is known by your back office, not by an editorial calendar.
Welcome
Whoever leaves their details gets something concrete straight away, not a "thanks for subscribing".
Cart recovery
For online stores, the sequence with the highest return relative to the work it takes.
Post-sale
Instructions, deadlines, servicing, renewals. Fewer support calls and more reasons to buy again.
Reactivation
Customers who have not ordered for a given number of months get a message written for them.
Sales follow-up
Someone who asked for a quote and went quiet gets picked up automatically, without the salesperson having to remember.
The part agencies don't do
We connect the email platform to your back office, CRM or online store through its API: the reactivation email goes out because the last-order date comes from your system, not because someone exported a CSV. From there we measure the right thing: not opens and clicks, but revenue from the contacts reached.
Social
A professional presence,
not entertainment.
For a B2B company social exists so that whoever is evaluating you finds a living company rather than a profile frozen two years ago.
What we actually do
A quarterly editorial plan
Built on what the company really does: work in progress, deliveries, machines, people. The best material is already on site — we tell you what to photograph and film.
Publishing and presence
LinkedIn, Facebook and Instagram, choosing the channels where your audience actually is instead of opening all of them.
Replying to messages and comments
Within agreed times. An ignored Instagram message is a lost lead exactly like a missed phone call.
Content that gets reused
The same material becomes a post, a newsletter item and, where useful, creative for Meta campaigns. Produced once, used three times.
What we don't promise
Virality and follower counts
Follower growth for a B2B company is slow and is not the number that matters.
Content that "smashes it"
What matters is that someone landing on the profile understands in ten seconds what you do and who you work with.
The method
How we start.
From the flow with the fastest return, so results arrive while we build the rest.
Survey
Contact list, email platform, social profiles and what data your systems expose. Out of it comes what can be switched on immediately and what needs engineering.
Fixing the plumbing
Domain authentication for email (SPF, DKIM, DMARC: without them you land in spam whatever you write), the connection to your systems, compliant sign-up forms.
First automated flow
We start with whichever flow has the fastest return in your specific case.
Editorial plan and ongoing work
With a quarterly review based on what the data says, not on impressions.
FAQ
Before you ask.
It is the most common opening line and almost always wrong. The people who buy from you have precise technical questions nobody answers online. In the first meeting we pull twelve topics out of the questions your customers ask on the phone: enough for a year.
We do, with your review before publishing. You supply the technical knowledge in an hour of interview; we supply the writing and the publishing.
Only if the one you use cannot automate or cannot connect to your systems. If it is fine we stay there: switching platform risks your deliverability and is not a decision to take out of supplier habit.
Automated flows have an effect from the first send, because they catch people already in a buying moment. Newsletters and social work over long timescales: they are presence, not campaigns. If you need visibility now, the right channel is paid advertising.
Yes. Only your own contacts, with consent properly collected. We do not buy lists and we do not send cold email.
How many contacts are sitting in your archive untouched for over a year?
Give us read access to the email platform and your systems: we will tell you how many contacts are still reachable, which automated flows are missing and which one we would start with.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
