We build custom software. And we take it to market.
Press Start puts two teams under one roof: the people who build the product and the people who sell it. One supplier, from the code to the first campaign. Offices in Prato and Florence, clients across Italy and beyond.
What we do
Two divisions,
one supplier.
A product and its growth should not travel separately. When the campaign hits a problem in the software, the same company fixes it.
Custom software development
Internal systems, web apps and integrations written around the process you actually run. You own the code, the quote is fixed.
See the serviceArtificial intelligence
Agents and process automation wired into your real systems: quotes, incoming orders, first-line support. Not demos.
See the serviceSoftware Rescue
The system runs but whoever wrote it is gone. Analysis, securing, porting onto maintainable technology.
See the solutionAI-generated software
Built with Cursor or Lovable, now with real customers and changes that break things. From here you need someone who can read the code.
See the solutionWhy one supplier
The handover
that never happens.
Most of what goes wrong in a digital project goes wrong in the gap between two suppliers.
How it usually goes
The agency blames the website
Whoever built the website blames the campaigns. You pay both while you wait.
Tracking half-installed
Conversions counted twice, so the report looks good and the sales do not.
The lead goes nowhere
It arrives and stops there, because nothing carries it into the CRM.
How it goes here
We write the software ourselves
When something needs changing in the code, we change it. No ticket to another vendor, no waiting on their calendar.
You own everything
Source code, repository, advertising accounts and CRM data stay in your name. Changing supplier does not mean starting again.
Proof
Software people
use every day.
Agentscout
Agentscout is a software platform for managing sales networks. We handled development on a Laravel and Vue.js stack, from the architecture to the back end and the interface the network works in every day.
ANPAS website
ANPAS, the Italian national association of public assistance organisations, ran its national portal on an ageing Joomla instance and wanted a base that was simpler to update in house. We migrated content and structure to WordPress, rebuilding the site so the editorial team manages it directly, without needing a developer for every change.
B2B management system
Sitea wanted a management system that followed how the company actually works with its business customers. We built it to measure in Laravel and Vue.js, shaping the features around the processes already in use: the people using it recognise the steps, instead of learning new ones.
BMup
BMup is the management platform we build and maintain in house, in Laravel and Vue.js. It works as a shared foundation — records, processes, documents and reporting — on which we build the version each organisation needs: we have shaped it around membership management, professional training and the internal processes of a foundation. You start from a proven structure rather than a blank page.
BMup and the TeachIn management system
TeachIn works in professional training and wanted a system of its own for courses, classrooms and students. We built a custom BMup v2 and, alongside it, worked on their internal AI chatbot: we revised the API connection, the credit configuration and the database queries, and the workflow is running again with stable response times.
Dynamo Camp platform 2.0
Fondazione Dynamo Camp needed a platform that followed its own internal processes — those of a foundation, not of a company. We built Dynamo Camp 2.0 on BMup, in Laravel and Vue.js, shaping the ERP and CRM features around the foundation's workflows instead of asking the foundation to adapt to the software.
Finenergy
Managing photovoltaic plants on behalf of others means seeing how they perform as it happens. Finenergy is the SaaS we built for it: a Laravel backend, a Vue.js frontend and a dedicated server, with energy data from every plant gathered in a single interface and available in real time.
GlycoNovi website
GlycoNovi needed an online presence to introduce what it does. We built the corporate site on WordPress, with a clear structure that is straightforward to update, so the content can grow over time without rebuilding it from scratch.
Who we are
A young company,
a founder with fifteen years behind him.
Press Start was incorporated in 2023. The founder has been building software for around fifteen years, first as a freelancer and then as a subcontractor for other agencies. We say it plainly because it is the kind of thing a buyer checks — better that you find here what you would find in the company register.
A Benefit Corporation
Impact goals written into the bylaws and reported on every year — a legal form, not a statement on a website.
ISO 9001 certified
Written requirements, tracked changes, a defined path for every issue raised.
You talk to the people who build it
No commercial layer collecting and translating. Answers are technical and direct.
Prato and Florence
Registered office in Prato, working office inside Impact Hub Florence. Remote everywhere else.
Tell us what is not working.
Thirty minutes, no commitment. We will tell you whether you need custom software, whether connecting what you already have is enough, or whether you need nothing at all.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
