Google Ads run by developers: optimised for revenue, not clicks.
The problem is not spending on Google. It is spending well: the right keywords, tracking that works, landing pages that convert. We are a team of developers doing advertising — and the difference is all in the tracking.
What we run
The campaigns
we set up.
Structured by intent, not by what is easy to report on.
Search campaigns
We reach people searching for exactly what you sell. Structure by intent, carefully curated negative keywords, ads written for your actual customer.
Shopping and Performance Max
For online stores: an optimised product feed, segmented by margin rather than revenue alone. We work directly on WooCommerce.
Local campaigns
For businesses selling in a territory: location extensions, connection to the Google Business Profile.
Remarketing
We bring back people who visited without converting, with different messages for different stages.
The difference
Most campaigns fail
outside Google Ads.
Broken tracking, conversions counted twice or never, slow landing pages. We build the tracking rather than asking the webmaster for it.
Conversions actually measured
Google Tag Manager, offline conversions imported from the CRM, consent mode configured for GDPR.
Landing pages that convert
We build them: fast, measurable, consistent with the ad. We do not send paid traffic to a generic home page.
Connected to your system
We link leads to real sales, so we optimise on revenue rather than clicks.
Transparent budget
You pay the advertising budget directly to Google; our fee is separate and stated.
The method
How we work.
Four stages, and the initial audit is yours even if we never work together.
Initial audit
A review of the existing account, or of the market if you are starting from scratch: waste, opportunities, a realistic estimate of cost and results. In writing.
Setup and tracking
Campaign structure, conversion tracking verified end to end, dedicated landing pages where they are needed.
Running and optimising
Weekly work on bids, keywords and ads. Budget under control, no surprises at month end.
A monthly report you understand
What you spent, how many leads or sales, what each customer cost. Thirty minutes of call included, no filler slides.
FAQ
Before you ask.
It depends on your sector and the competition on your keywords. In the initial audit we give you an estimate specific to your market, with the real search volumes.
Search campaigns generate traffic from day one. Getting enough data to optimise on takes a few weeks. Be wary of anyone promising guaranteed results in a week.
A stated flat fee, separate from the advertising budget you pay directly to Google. A percentage of spend creates a conflict of interest: whoever charges that way earns more when you spend more, including in the months when spending more does not help.
Yours, always. We create it in your name, or work on your existing one, and connect as an agency. If you leave us, you keep everything: account, history, data.
Yes, as a dedicated service. → Meta Ads. The two channels usually work together: Google captures demand, Meta creates it.
Spending on Google without knowing what pays?
Send us read access to the account: we will tell you what works, what is wasted and what is missing. Free, no strings.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
