Google Ads agency in Prato: campaigns run by people you can meet
We run Google Ads for companies and local businesses in the Prato area. With two things a remote agency cannot give you: an audit informed by how you actually sell, and the option of sitting at a table when the numbers do not add up.
The hook
Who runs your
campaigns today?
Google runs them.
Google's phone consultant is free, and it is the reason thousands of accounts have the recommendations auto-applied, the budget raised and match types widened. They do not work for you: they work for the company selling the space.
An agency in another city runs them.
Punctual reports, video calls, nobody who has ever seen your shop, your warehouse or your showroom. For a national online store that can be fine. For a business selling within thirty kilometres, often not.
Someone in the company runs them, in between other work.
It works while the budget is small, and it is the right way to start. It stops working the moment you need conversion tracking, a product feed and campaigns split by margin: not a question of skill, it just becomes a full-time job.
Where we are
The Prato office.
Via Brunelleschi 30
59100 Prato (PO)
We meet at the start and when it matters: not every week to fill a calendar, but when there is a decision to make. The rest runs by email and a readable monthly report.
The method
It starts with an audit,
not a quote.
It is free and the document stays yours even if we never work together.
You give us read access
Read-only on the account. We change nothing until you have decided.
We send it back in writing
Where the budget is going, which searches are actually triggering your ads (that is usually the surprise), what was never tracked, and the three fixes with the fastest return.
If you are starting from zero
The audit becomes a market analysis: how many people search for what you sell in your area, what a click typically costs in your sector, whether the budget you have in mind makes sense. Sometimes that answer is "it does not", and we give it anyway.
Then we decide together
We quote the fee after the audit, once we know what actually needs doing.
The difference
What changes when the agency
is also a software house.
Most campaign problems do not sit inside Google Ads. When the agency does not build software, all of this becomes a ticket with your website supplier and a wait. We write the software ourselves.
The form that does not track
The conversion is never recorded, so Google optimises blind.
The phone number nobody measures
In many local sectors calls are all of the enquiries — and they appear nowhere.
The slow page paid traffic lands on
You pay for the click and lose it during loading.
The system that knows which quotes became orders
While Google does not. Connecting the two is the difference between optimising on clicks and optimising on revenue.
The terms
How you pay us.
A stated fee, separate from the budget you pay directly to Google. No percentage of spend: an agency charging that way has an interest in you spending more, including when it does not help.
The Google Ads account is in your name and stays yours with the full history — which is the valuable part, because years of history are worth more than a month of management.
FAQ
Before you ask.
The fee depends on the number of campaigns and the technical work needed at the start. We tell you after the audit, once we know what actually needs doing.
Yes, and it is not a document generated by a tool. If you decide not to continue, the document stays yours with the fixes listed: you can apply them yourself or have your current agency do it.
Yes. Google captures people already looking for you, Meta introduces you to people who are not. → Meta Ads
Yes, we are in Prato, and there is also the working office at Impact Hub Florence if that is easier. The first meeting is free.
No difference in the service: it is the same one. This page exists because anyone looking for an agency nearby wants to know first whether you are actually there. The full method is here → Google Ads service
Near Prato and spending on Google without knowing what a customer costs?
Send us read access to the account, or drop in with the numbers. We will tell you what pays, what is wasted and what was never measured.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
