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Mobile app development in Florence: from prototype to the store

iOS and Android apps for customers, visitors and service users, with the backend that keeps them running. Working office at Impact Hub Florence, and the person at the first meeting is the person who writes the code.

Office in the cityFirst meeting freeYou own the code

The hard part

The app is
the visible part.

When an app faces people outside the company — a customer, a visitor, a subscriber — the screen is only the tip. Underneath there is a backend that has to hold up, an admin panel someone updates without calling a developer, and a store review process whose rules change every year.

That is where projects stall: the interface is ready and the rest is not. It happens with prototypes, and increasingly with the ones generated quickly using AI coding tools, which look finished and are not.

We start from the end: how it gets updated, who updates it, what happens when there are a thousand users. Then we design the app.

What we build here

The apps we get
asked for in Florence.

The city brings certain projects more than others: services, culture, hospitality, early-stage digital products.

Apps for your customers

Bookings, case status, cards and points, messages. An app makes sense when people come back often: if they visit once a year, a web page does the same job for a fraction of the cost.

Culture, tourism and place

Trails, content unlocked on location, maps that work without signal. For Palazzuolando we did something similar with QR codes along walking routes, with the association uploading content from a phone.

A startup first product

When the idea is validated and you need the first real version — the one you can show an investor and put in users' hands. Tight scope, firm dates, and room to grow without rebuilding.

Prototypes that need to go live

If you already have something running that will not hold a real audience — security, performance, blocked updates — the route is recovery, not a rewrite. → Maintenance for AI-generated software

How we build them

What sits
under the screen.

The decisions that determine whether the app is still maintainable in two years.

One codebase, two stores

A hybrid app: one project, both platforms. For service apps the difference against native is invisible, and every later change costs half because it is made once.

Backend and admin panel

Laravel on the server side, with a panel your team uses to publish content, manage users and read the data. Without it, every text change becomes a developer request.

Measured from day one

Events and conversions tracked from the first release, because the question after launch is always the same: where do people drop off. We build the tracking ourselves rather than asking another supplier.

Publishing and lifecycle

We handle store listings, reviews and later releases. The accounts stay yours and the handover documentation means another team could take over.

Real work

A published app
and its backend.

All projects

Where we are

The Florence office.

c/o Impact Hub
Via Panciatichi 10/14
50141 Firenze (FI)

We can meet at Impact Hub, in Via Panciatichi, or wherever suits you: an hour to see whether the project stands up and what the first version really needs.

+39 333 53 97 102 · hello@press-start.tech

FAQ

Before you ask.

For a first version with a defined scope, think months rather than weeks: on top of development there is store review, which has its own timing and occasionally asks for changes. Dates are in the quote, and requests arriving mid-project are quoted separately instead of quietly moving everything.

Have an app idea and want to know if it stands up?

Bring what you have — sketches, a prototype, a document. In an hour we will tell you what the first version needs, what can wait, and the order of magnitude involved.

ISO 9001:2015 certified

ISO 9001:2015 certified

Written requirements, tracked changes, a defined path for every issue.

Benefit Corporation

Benefit Corporation

Goals written into the bylaws, an impact report every year.

MePA

Listed on MePA

The Italian public sector e-procurement marketplace.

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