E-commerce in Prato: the kind that talks to your back office
B2B and B2C stores built around the stock and price lists you already have: customer-specific pricing, real availability, and orders landing in your business system without anyone retyping them.
The point
The shop itself is
the easy part.
Putting a catalogue online with a cart and payments is well-trodden work with mature tools. What separates a store that lightens the company from one that weighs it down is everything around it: stock figures that have to be true, prices that change per customer, an order that must reach accounts ready to process.
When that piece is missing, every online order becomes extra manual work, and within months the store is treated as a nuisance rather than a channel.
For one client we built a middleware keeping WooCommerce and their Zucchetti system in sync both ways — products, orders, stock, customer records. That is the kind of work we can do because we are software developers first.
What matters here
Selling online
when your buyers are businesses.
B2B has rules a consumer store does not, and almost no off-the-shelf theme covers them.
Customer price lists and discounts
Every customer sees their own prices, tiers and terms. With a private login, sales staff stop emailing PDF price lists that are out of date the next day.
Stock, minimums and pack sizes
Availability coming from the warehouse, minimum quantities, cases and multiples. Selling something you do not have costs more than not selling it.
Fast reordering
People buying the same items every month should manage it in thirty seconds: history, saved lists, reorder from a previous order, or uploading a file of product codes.
Orders inside your system
The online order arrives where the others do, with the same numbering and documents. No separate island to reconcile at month end.
How we build it
WooCommerce where it fits,
custom where it does not.
Choosing the base is the first financial decision of the project, and it should follow your processes.
The right platform for your case
WooCommerce covers most projects well and stays yours. Where the selling model is unusual, we build the non-standard part instead of bending twenty plugins around it.
Integrated with what you run
Business system, warehouse, couriers, electronic invoicing — including older software: through APIs where they exist, otherwise via scheduled exchanges.
Tracking that holds up
Server-side purchase tracking, consent mode configured, figures that reconcile with your business system. If you later want to advertise, the groundwork is done. → Google Ads
Delivered, not rented
Code, access and documentation are yours. Support is a service you choose, not a condition for keeping the store open.
Real work
A store and
the system behind it.
Where we are
The Prato office.
Via Brunelleschi 30
59100 Prato (PO)
The first meeting is about how an order comes to life today: who receives it, where they write it, how many times that data gets retyped before it becomes a shipment.
FAQ
Before you ask.
The catalogue itself is a small part: cost sits in the integration with your systems and in the commercial rules that must be reproduced. The first meeting is largely about how many of those rules genuinely exist and how many are exceptions that can be simplified.
In most cases yes. We have worked with widely used platforms and with software written to order years ago; where there is no API we work through the database or scheduled exchanges.
If your selling model is standard and volume is high, a subscription platform can be the better answer and we will say so. If you need per-customer pricing, unusual logic or deep integrations, the monthly fee becomes a constraint and owning the base pays off.
If the data is already in your system we import it automatically and keep it in sync. If it has to be created, that is content work you can do or delegate to us — it changes the quote significantly, so we define it upfront.
One store can behave differently depending on who logs in: public prices for everyone, reserved pricing for account holders. It is a decision to take at the start, because it shapes the structure.
How many manual steps does one order take today?
Count them, from the customer request to the shipment. If there are more than two, the job is not opening a store — it is connecting what you already have.
ISO 9001:2015 certified
Written requirements, tracked changes, a defined path for every issue.
Benefit Corporation
Goals written into the bylaws, an impact report every year.
Listed on MePA
The Italian public sector e-procurement marketplace.
